The Power of Vehicle Livery in Logistics: Driving Route1 Group’s Brand Visibility
In today’s competitive logistics market, brand recognition is key. Businesses are constantly looking for innovative ways to promote their services, and vehicle livery is one of the most effective yet often overlooked branding strategies. At Route 1 Group, we understand the importance of strong, consistent branding so our fleet proudly showcases our identity.
Why Vehicle Livery Matters in Logistics
Vehicle livery is more than just a logo on a truck—it’s a moving billboard that works 24/7. Whether making deliveries, travelling between sites, or parking at a client’s location, branded vehicles provide constant exposure to potential customers. Studies have shown that well-designed vehicle wraps can generate thousands of impressions daily, making them a cost-effective marketing tool with long-term benefits.
The Route 1 Group Approach to Branding
At Route 1 Group, we take branding seriously. Our fleet is designed to reflect our professionalism, reliability, and commitment to excellence. Here’s how our vehicle livery strengthens our brand:
✅ Instant Recognition – Our distinctive design ensures that our vehicles stand out on the road, making our brand easily identifiable.
✅ Trust & Credibility – A professional and well-branded fleet reinforces confidence in our services.
✅ Marketing on the Move – Unlike traditional advertising, which requires ongoing investment, vehicle livery is a one-time cost with continuous benefits.
More Than a Brand—A Family
At Route 1 Group, we believe in more than just delivering a service—we extend our family ethos throughout every step of the customer journey. From our sales team to client services and even vehicles on the road, we embrace the values of connection, care, and commitment.
Each of our vehicles carries a name with deep personal significance, honouring past family members who have shaped who we are today. These names are more than labels; they are a tribute to the Haines family’s legacy, love, and strength.
By choosing Route 1 Group, you’re not just a client but part of our extended family. And just like family, we go the extra mile for you, ensuring a journey guided by trust, dedication, and heartfelt service.
Our Fleet: A Legacy on the Road
| Vehicle | Name | Honoring |
|---|---|---|
| Vehicle 1 | June | Richard’s late mother, a cherished grandmother in the Haines family |
| Vehicle 2 | Violet Rose | A tribute to Jade’s late grandmother, Violet, and her other grandmother’s surname, Rose |
| Vehicle 3 | Eric | Richard’s late father, a beloved grandfather in the Haines family |
| Vehicle 4 | Roy | Nick’s late father, remembered with love |
| Vehicle 5 | Ray | Jade’s late grandfather, whose memory lives on |
| Vehicle 6 | Mary | Josh’s (Lois’s husband’s) late grandmother, a guiding presence |
| Vehicle 7 | Joy | Nick’s late grandmother, whose name reflects the happiness she brought |
| Vehicle 8 | Ken | Nick’s late grandfather honoured through his name on the road |
Every time one of these vehicles hits the road, it carries our client’s goods – and the spirit of family, remembrance, and dedication that defines Route 1 Group and strapline – Going the Extra Mile.
Why Choose Route 1 Group?
Route 1 Group is more than just a logistics provider. We’re a partner committed to helping businesses succeed with tailored solutions and a client-first approach. With a focus on innovation, operational excellence, and investment in our team and fleet, we’re redefining the logistics landscape in the UK.
When you work with Route 1 Group, you choose a partner dedicated to delivering reliability, efficiency, and value at every step. Whether you need fulfilment solutions, last-mile delivery, or end-to-end logistics services, we’re here to help you thrive in a competitive market.
Contact Route 1 Group Today
Route 1 Group is your go-to partner for logistics solutions, retail replenishment, and supply chain management. Our fleet, equipped with professional vehicle livery, enhances our brand visibility while ensuring efficient deliveries.
